Parsons Racing

My Role

Visual Design, Brand Design


This logo was created to represent the Parson’s Racing identity. Cameron Parson has a longtime racing career in karting and Formula cars.

Parson's Racing - Formula Car Branding

Several iterations were required from early conception. As a result, we landed on a logo that displayed Cameron’s love for racing in a simple yet dynamic portrayal.

Parson's Racing - Tent Branding

The logo is currently being used on the actual Formula car Cameron drives as well as other racing material.

View final product