Parsons Racing
My Role
Visual Design, Brand Design
Objective
This logo was created to represent the Parson’s Racing identity. Cameron Parson has a longtime racing career in karting and Formula cars.
Several iterations were required from early conception. As a result, we landed on a logo that displayed Cameron’s love for racing in a simple yet dynamic portrayal.
The logo is currently being used on the actual Formula car Cameron drives as well as other racing material.